About Us

Our Mission:  

Dear Loves, 
The World has taught us to cover our Flaws in the unrealistic of Beauty, but the true Beauty is shown within. Sincerely, nivea creates more than just Cosmetics, we Create products that allow customers to Genuinely Embrace, Express, and Illustrate their Inner Selves: to Guarantee a different type of Confidence and Glow. 
~sincerely, nivea 

It's not just about Cosmetics- It's about the emotions our product evokes when applied, in your everyday life. I am passionate about crafting products that empower everyone who connects with our Brand. Each product carries great significance.

Why choose Us ?: 

One Quote that has always stuck with me is; "A Business can be copied. The Person behind it can't." There are many Cosmetic Brands, but none compare to our Vision. We've created an All Natural Formula that Hydrates, Elevates, and Boosts your Confidence as soon as it touches your lips.

About Us: 

I truly believe self-care is essential because of how it makes you feel. No matter the day or your mood, a simple gloss or lip oil can instantly elevate your confidence. Sincerely, Nivea has been thriving for nearly over two years. Since the beginning, my goal was to create a formula that wasn’t sticky or overly thick, and made with ingredients you can trust & we did just that. 

About the CEO: Meet Nivea Wilson

 I’m Nivea Wilson, CEO of Sincerely, Nivea. I founded my business in the fall of 2023, shortly after graduating high school that May. I was enjoying my first summer as a young adult when the question, “What do you want to do with your life?” kept replaying in my mind.

When I first started, my main focus was lip gloss because of its universal appeal—you can wear it anytime, anywhere, with any look. The joy of seeing customers feel confident and beautiful from something I created is a feeling like no other.

From a very young age, I always knew I wanted to work for myself. I didn’t just want to start a business—I wanted to build a brand. I wanted to create something I truly loved and share it with the world, and that vision became Sincerely, Nivea.